Abstract
Rituals, particularly religious rituals, may play a significant role in times of crises. Often, these rituals undergo revision to adapt to the changing needs of the time. This article investigates recent unofficially revised Hindu religious rituals as performed during the COVID-19 pandemic. The multifarious creative interplay between Hindu tradition and change is illustrated through four cases: the religious festival of Durga Puja, the devotional songs or bhajans, the ritual of lighting lamps or diyas, and the fire rituals or havans. The authors offer a systematic discourse analysis of online news articles and YouTube posts that illuminate several aspects of ritual revision during unsettled times. They focus on the changes that were made to ritual elements: who controlled these alterations, how these modifications were made, and what potential benefits these revisions offered to the community of ritual participants. The authors highlight public policy implications regarding the involvement of diverse social actors, the creation of faith in science, the creation of feelings of unity and agency, and the amplification of local ritual modifications on a national scale.
Subject
Marketing,Economics and Econometrics,Business and International Management,General Medicine
Reference121 articles.
1. Agrawal Saumya (2020), “‘Kitho Aaya Corona’: Narendra Chanchal’s Bhajan on Coronavirus has taken Internet by Storm [VIRAL VIDEO],” Times Now (March 14), https://www.timesnownews.com/the-buzz/article/kitho-aaya-corona-narendra-chanchals-bhajan-on-coronavirus-has-taken-internet-by-storm-viral-video/564569.
2. ANI News (2020), “Locals Perform ‘Havan’ in Kolkata to Eradicate Coronavirus,” (April 29), https://www.aninews.in/videos/national/locals-perform-havan-in-kolkata-to-eradicate-coronavirus/.
3. #COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
4. Religion in the Age of Social Distancing: How COVID-19 Presents New Directions for Research
Cited by
14 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献