An Evaluation of the Children's Advertising Review Unit-Reference-Cited by-同舟云学术

An Evaluation of the Children's Advertising Review Unit

Published:1984-01 Issue:1 Volume:3 Page:38-55
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Armstrong Gary M.¹

Affiliation:

1. Business Administration at the Graduate School of Business of the University of North Carolina.

Abstract

This article evaluates the purpose and performance of the Children's Advertising Review Unit. The Unit's activities are described and the results of an analysis of CARU case summaries are reported. The recommendation is made that the Children's Unit focus its efforts on policy development rather than on enforcement to be more consistent with its limited resources and industry orientation.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391568400300103

Reference14 articles.

1. An Evaluation of NAD/NARB Purpose and Performance

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