Affiliation:
1. Assistant Professor of Business Law at Babson College, Babson Park, Mass
Abstract
The law of comparative advertising has evolved from providing virtually no legal remedy for misleading claims to enjoining most advertising challenged by competitors under Section 43(a) of the Lanham Act. This article first examines the historical evolution of the law and then analyzes the seventy-one reported comparative advertising Lanham Act cases through mid-1989 to determine the effects of both the advertising and the lawsuits on consumers and competition.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
6 articles.
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