The Evolution of Punitive Damages in Product Liability Litigation for Unprincipled Marketing Behavior-Reference-Cited by-同舟云学术

The Evolution of Punitive Damages in Product Liability Litigation for Unprincipled Marketing Behavior

Published:1989-01 Issue:1 Volume:8 Page:279-293
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Morgan Fred W.¹

Affiliation:

1. Department of Marketing, Wayne State University.

Abstract

Punitive damages claims have increased substantially in the 1980s for both manufacturing and marketing practices, resulting in several well-publicized awards to injured consumers. In this article the current status of punitive damages for intentional marketing wrongdoing is reviewed. Likely future developments and suggestions for marketers are provided.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391568900800119

Reference33 articles.

1. The Principle of Aggregate Autonomy and the Calabresian Approach to Products Liability

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