Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements

Abstract

The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect.