Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field-Reference-Cited by-同舟云学术

Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field

Published:2022-12-07 Issue:1 Volume:42 Page:1-10
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Radanielina Hita Marie Louise,Grégoire Yany

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management,General Medicine

Link

http://journals.sagepub.com/doi/pdf/10.1177/07439156221136951

Reference43 articles.

1. Accenture (2018), “To Affinity and Beyond: From Me to We, the Rise of the Purpose-Led Brand,” research report (accessed on September 22, 2022), https://www.accenture.com/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf.

2. The future of social media in marketing

3. Describing Perceptions of Media Influence among Radicalized Individuals: The Case of Jihadists and Non-Violent Islamists

4. Hating in plain sight: The hatejacking of brands by extremist groups

5. Rejected, Shackled, and Alone: The Impact of Systemic Restricted Choice on Minority Consumers' Construction of Self

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