A Note on Sample Size for Behavior Coding Pretests

Author:

Blair Johnny1,Srinath K. P.1

Affiliation:

1. Abt Associates, Inc.

Abstract

Behavior coding is a widely used method for pretesting survey questionnaires. It is based on the idea that certain types of interviewer-respondent interactions indicate question flaws if the number of such interactions exceeds some specified percentage of the pretest interviews. In this article, we examine statistical approaches for assessing the reliability of different observed percentages of problematic interactions.

Publisher

SAGE Publications

Subject

Anthropology

Reference10 articles.

1. Conrad, F.G., and J. Blair. 2004. Data quality in cognitive interviews: The case of verbal reports. In Methods for testing and evaluating survey questions, edited by S. Presser, J. M. Rothgeb, M. P. Couper, J. T. Lessler, E. Martin, J. Martin, and E. Singer, 67—87. Hoboken NJ: John Wiley.

2. Designing Surveys

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