Why America is Downloading the News: A Study on Daily News Podcasts and Why U.S. Audiences Listen

Author:

Whittle Chad1ORCID

Affiliation:

1. Georgia College and State University, Milledgeville, GA, USA

Abstract

Daily news podcasts continue to grow as a source of news and information for media consumers as more are seeking to consume news on digital platforms. However, studies on news podcasting are still a new area of research. This study expands a preliminary study to a broader, more national U.S. audience. The current research used an online survey to gather data and provides a broader demographic sample size with various participants across the United States. In addition, this study used the uses and gratifications approach to provide a more thorough analysis of why U.S. listeners choose to listen to daily news podcasts and what gratifications consumers receive. This study also provides new data on whether listeners consume a variety of news podcasts with differing political viewpoints and which medium podcast listeners consider the most trustworthy for news.

Publisher

SAGE Publications

Reference20 articles.

1. Apple Podcasts for Creators (2023, October 11). Notice: Updates to automatic downloads. Apple Podcasts for Creators. https://podcasters.apple.com/5349-ios-17-automatic-download-improvements

2. Understanding podcast users: Consumption motives and behaviors

3. Edison Research (2023, March 9). The podcast consumer 2023: An infinite dial report. https://www.edisonresearch.com/the-podcast-consumer-2023-an-infinite-dial-report/

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