How Arithmetic Aptitude Impacts Attention, Memory, and Evaluation of Static Versus Dynamic Infographics in Online News-Reference-Cited by-同舟云学术

How Arithmetic Aptitude Impacts Attention, Memory, and Evaluation of Static Versus Dynamic Infographics in Online News

Published:2014-09 Issue:3 Volume:8 Page:177-197
ISSN:1931-2431
Container-title:Electronic News
language:en
Short-container-title:Electronic News

Author:

Merle Patrick F.¹,Callison Coy²,Cummins R. Glenn³

Affiliation:

1. School of Communication, Florida State University, Tallahassee, FL, USA

2. College of Media & Communication, Texas Tech University, Lubbock, TX, USA

3. Department of Journalism and Electronic Media, College of Media & Communication, Texas Tech University, Lubbock, TX, USA

Abstract

Graphics accompanying online news articles were manipulated between static and dynamic formats. Eye gaze, perception, and memory data were collected as was participants’ arithmetic aptitude (AA). Results suggest that although dynamic graphics are negatively evaluated, high arithmetic aptitude participants attend and recall dynamic graphics more so than those with lower AA who are drawn to and recall better static visuals. Memory and attention to graphics detracted from memory and attention to story text and vice versa.

Publisher

SAGE Publications

Subject

Communication,Information Systems

Link

http://journals.sagepub.com/doi/pdf/10.1177/1931243114557595

Reference62 articles.

1. How Attention Partitions Itself During Simultaneous Message Presentations

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