Students and Social News

Abstract

The growth of new media is changing how news organizations publish their work, and the explosion of social networks is changing the way news consumers of all ages share information. As news outlets face an uncertain future and try to reach younger, newer audiences, the rapid growth of mobile devices means new opportunities to create, share, and consume news content. This study examines how young news consumers share and consume news content, specifically whether they are more likely to get news through social networks (Facebook and Twitter) or directly through news sources (news stations, newspapers, websites, and mobile apps). The findings here indicate that students may hear of news through social media, but rely on other internet sources to confirm it. Local news does not seem to carry as much weight with them, but they can be persuaded to pay attention to their college towns, if only for community news and information. The findings of this study could help producers of news content tailor their information to fit these new “publishing” formats to maintain (or perhaps increase) their audience.