Does Deplatforming Work?

Abstract

Social media has become an outlet for extremists to fundraise and organize. While governments deliberate on how to regulate, some social media companies have removed creators of offensive content —deplatforming. I estimate the effects of deplatforming on revenue and viewership, using variation in the timing of removals across two video-streaming companies — YouTube, and its far-right competitor, Bitchute. Being deplatformed on Youtube results in a 30% increase in weekly Bitcoin revenue and a 50% increase in viewership on Bitchute. This increase in Bitchute activity is less than that on YouTube, meaning that deplatforming works in decreasing a content creator’s overall views and revenue.