Culture and Mobilization: Tactical Repertoires, Same-Sex Weddings, and the Impact on Gay Activism

Abstract

Social movement scholars have long been skeptical of culture's impact on political change, perhaps for good reason, since little empirical research explicitly addresses this question. This article fills the void by examining the dynamics and the impact of the month-long 2004 same-sex wedding protest in San Francisco. We integrate insights of contentious politics approaches with social constructionist conceptions and identify three core features of cultural repertoires: contestation, intentionality, and collective identity. Our analyses, which draw on rich qualitative and quantitative data from interviews with participants and movement leaders and a random survey of participants, highlight these dimensions of cultural repertoires as well as the impact that the same-sex wedding protest had on subsequent activism. Same-sex weddings, as our multimethod analyses show, were an intentional episode of claim-making, with participants arriving with a history of activism in a variety of other social movements. Moreover, relative to the question of impact, the initial protest sparked other forms of political action that ignited a statewide campaign for marriage equality in California. Our results offer powerful evidence that culture can be consequential not only internally, with implications for participant solidarity and identity, but for political change and further action as well. We conclude by discussing the specifics of our case and the broader implications for social movement scholars.