How much information do search engines disclose on the links to a web page? A longitudinal case study of the ‘cybermetrics’ home page

Abstract

This study presents the results of an extensive search for links to the home page of the e-journal Cybermetrics. The results show that the search engines do not retrieve all the link pages that are indexed by them. In the specific case, the search engine Google concealed between 48 and 70% of the links to the page each time it was queried, and HotBot concealed between 20 and 39% of the link pages indexed by it. The queries were repeated four times during a one-year period, between January 2001 and January 2002 in order to rule out the possibility of an accidental finding. The other search engines examined also concealed some pages but to a much smaller extent. The findings raise questions about the use of WIF (the Web Impact Factor) as a scientometric indicator based on data retrieved from commercial search engines. The content of the retrieved and concealed pages was characterized using the method of content analysis. The characterization shows that the set of initially retrieved pages, and the set of initially retrieved pages plus the set of concealed pages, are significantly different for Google.