Beyond Media ‘Platforms’? Talkback, Radio, Technolgy and Audience

Abstract

Technology has had an important influence on the constitution and participation of the commercial metropolitan radio audience. The introduction of ‘open-line’ radio from the 1960s was heralded as a novelty for audience participation in radio programming, but was hindered by technical impediments to the quality of telephone and radio recording technologies. In the 1990s, the advent of mobile telephony liberated talkback listeners from their anchoring in the domestic sphere. This article examines how successive media technologies have influenced the experience of commercial radio audiences from the 1960s through to the present. Acknowledging the increasing convergence between traditional media platforms and content, it considers whether newer technologies such as the internet are fundamentally altering the shape and function of listener participation in commercial metropolitan radio programs.