Attachment orientations moderate people’s preferences for market versus communal relationships under a control threat

Abstract

In two studies, we examined the effects of a control threat and attachment orientation on people’s preferences for market relationships. In Study 1, experiencing a control threat increased the willingness to seek practical support in the market rather than ask a close person for help among participants with higher attachment anxiety. In a well-powered preregistered Study 2, we replicated these results and demonstrated that they also hold for situations in which emotional support is desired. In addition, we demonstrated that the effect of a control threat on the preference for market-based support is moderated by attachment orientations above the effect of objective and subjective socioeconomic status. The effects we found suggest that people’s involvement in market relationships may fulfill important psychological needs, serving as a buffer against attachment insecurities.