Increasing breastfeeding and reducing smoking in pregnancy: a social marketing success improving life chances for children-Reference-Cited by-同舟云学术

Increasing breastfeeding and reducing smoking in pregnancy: a social marketing success improving life chances for children

Published:2009-11 Issue:6 Volume:129 Page:277-280
ISSN:1757-9139
Container-title:Perspectives in Public Health
language:en
Short-container-title:Perspect Public Health

Author:

Lowry R J¹,Billett A.²,Buchanan C.³,Whiston Sandra⁴

Affiliation:

1. Child Dental Health, Dental School, Framlington Place, Newcastle Upon Tyne NE2 4BW, UK,

2. Gateshead Primary Care Trust, Team View, 5th Avenue Business Park, Team Valley Trading Estate, Gateshead, Tyne & Wear NE11 0NB, UK,

3. Gateshead Health NHS Trust, Queen Elizabeth Hospital, Queen Elizabeth Avenue, Sheriff Hill, Gateshead, Tyne & Wear NE9 6SX, UK

4. Durham Dales PCT, South Church Enterprise Park, Bishop Auckland, Co Durham DL14 6WA, UK,

Abstract

Aims: The aim of this study is to evaluate an intervention using social marketing principles to increase breastfeeding and reduce smoking during pregnancy in a population to improve life chances for children born in a town in north east England. Method: Breastfeeding and smoking cessation attendance rates were measured against targets set in a government—local health authority agreement. Results: Targets were bettered in both breastfeeding and smoking cessation. Conclusion: This social marketing-based approach is successful.

Publisher

SAGE Publications

Subject

Public Health, Environmental and Occupational Health

Link

http://journals.sagepub.com/doi/pdf/10.1177/1757913908094812

Reference15 articles.

1. Health effects of breast feeding for mothers: a critical review

2. Antenatal education and postnatal support strategies for improving rates of exclusive breast feeding: randomised controlled trial

3. Breast-Feeding Promotion Interventions: Good Public Health and Economic Sense

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Environmental documentaries, corruption issues and social marketing approach;1ST INTERNATIONAL CONFERENCE ON ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS;2023

2. Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan;BMC Pregnancy and Childbirth;2022-05-28

3. Understanding HPV vaccine initiation in Hispanic adolescents using social marketing theory;Health Education Journal;2019-03-21

4. Predictors of smoking cessation during pregnancy: a systematic review and meta-analysis;Addiction;2018-01-30

5. Smoking and Tobacco-Free Policies in Women’s Residential Substance Use Disorder Treatment Facilities: A Community-Engaged Approach;Nicotine & Tobacco Research;2017-09-19