Aesthetics and Substance in Qualitative Research Posters

Abstract

Poster presentations of qualitative research are increasing in number. Currently, no guidelines exist for preparing qualitative research posters to assist researchers in designing posters that will be maximally effective. In this article, we present guidelines for qualitative posters, developed from our evaluation of qualitative posters at research conferences and a review of the literature. Areas discussed include content, text, materials, component arrangement, and visuals. Although qualitative research celebrates creativity, consideration of these areas will help researchers ensure that their messages are clearly received by the largest possible audience.