Social connectedness and political behavior

Abstract

One of the focal points of social networks research has been the process by which individuals utilize information and cues from their social networks and communities to form political attitudes and make decisions about how and when to participate in politics. Not all individuals, however, have large social networks or are strongly connected to their local social environments. Furthermore, despite concerns about rising social isolation in American society, the role that relatively socially disconnected individuals play in politics is not well understood. Using a nationally representative data set with information about communities, social networks, and individual-level variables, this paper examines social connectedness and political behavior. Those who are more socially isolated, it is found, are neither more conservative nor liberal on any particular political issues, but clearly participate in politics less than individuals who are well connected to those around them. Finally, while individual political ideology is not correlated with isolation, the contextual influence of the local environment on individual preferences is correlated with social connectedness. When compared with well connected citizens, individuals who are more isolated are less likely to have their vote choices influenced by those around them. Individual social connectedness conditions the effect of contextual social influence.