The adoption of social messaging apps in Iran: Discourses and challenges

Abstract

Today, social networks are the most popular and widely used applications among smartphone users all around the world. Three years ago, the Telegram messaging app was the most widely used social messaging app in Iran due to its technical features and user-friendliness. Despite its popularity, Telegram caused controversial debates among policymakers and public opinion. To discover the nature of these conflicts, two main discourses were identified through qualitative data analysis based on Laclau and Mouffe’s discourse theory. Proponents of Minaret discourse consider the Telegram as a threat to national security, thus they have tried to provide favorable condition to limit using it, and develop alternative domestic apps. In contrast, Cylinder discourse supports using the Telegram app to fulfill citizens’ digital rights and their rights of privacy and freedom of expression. This discursive conflict among policymakers, along with users’ resistance, resulted in some failures in the adoption of foreign apps (e.g., Telegram). Despite the extensive technical, financial, and moral supports to popularize domestic apps, users still prefer foreign apps such as Telegram, WhatsApp, and Instagram. The analysis of emergent discourses demonstrates the origins of contestations and provides insights into how to adopt social messaging apps.