Farmers’ adoption and effects of three aspects of agricultural information systems in emerging economies: microanalysis of household surveys

Abstract

Agricultural information systems have the potential to provide various benefits to users, especially farmers. However, it remains uncertain whether the three dimensions of agricultural information systems—system quality, information quality, and service quality—can contribute to farmers’ perceived usefulness and perceived ease of use, thus influencing their intention to adopt these systems. We have developed a research framework that combines the Technology Acceptance Model and the Delone and McLean IS Success Model to elucidate the factors shaping farmers’ adoption of agricultural information systems in Vietnam. Field survey data were collected from a sample of 570 farmers in four midlands and mountainous provinces of northern Vietnam. Structural equation modelling was employed for the analysis. The results indicate that the three aspects of agricultural information systems directly enhance farmers’ adoption intentions, or they have a positive correlation with perceived usefulness and perceived ease of use, indirectly promoting such adoption intentions. The findings of this study underscore the importance for system developers and policymakers to prioritize the creation of reliable and user-friendly agricultural information systems that can address emerging issues during farmers’ use, thereby supporting their adoption.