Affiliation:
1. University of Ibadan Library System, Ibadan, Nigeria
Abstract
Lack of an effective marketing strategy of library resources has been found to be the main reason why targeted users–university teachers, researchers and students–are not using the Kenneth Dike Library of the University of Ibadan as they should. It was found that less than a quarter of these targeted users register annually in the library. A more aggressive marketing strategy has been set in place to sensitize users to the wealth of information resources available in this great library.
Subject
Library and Information Sciences
Reference3 articles.
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2. Smith, A. (1993). Marketing–What is it all about? Aslib Information, 21 (9). 334–336 .
3. The impact of new information technology on users: an engineer's view
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