Affiliation:
1. School of Business and Creative Industries, University of the Sunshine Coast, Maroochydore, QLD, Australia
2. University of Queensland, Brisbane, QLD, Australia
Abstract
The marching of North and South Korea under one flag at the opening ceremony of the 2018 Winter Olympics opening ceremony was celebrated as a step towards greater harmony in the region. North Korea’s attendance and widespread goodwill during the “Peace Games” even led to talk of a joint Korea bid for the 2032 Summer Olympics. While the 2018 Games were successful in bringing the nations together, the opportunities for long-lasting peace – and a memorable Games legacy – were not achieved. Utilising thematic analysis across 551 articles from four online news publications from North Korea, South Korea, China and Japan, this study examines regional narratives of North Korea’s participation in PyeongChang 2018. The results highlight portrayals in the media towards North Korea and the broader key themes of war, conflict, peace and reconciliation. Overall, it is evident that the hope generated by the nation’s participation in 2018 was a false dawn for long-term aspirations of unification, and reflective of the freeze and thaw approach to engagement by North Korea with its neighbour.
Subject
Social Sciences (miscellaneous),Communication