A Sense of Belonging: A Qualitative Investigation Into the Origination of Collegiate Sport Fanship and Fandom

Abstract

A qualitative study utilizing interviews was used to identify the core motivations for the origination of collegiate sport fanship and fandom in the American Southeast. The sample included 20 individual adults that reside in the southeastern United States, either Alabama ( n = 2), Arkansas ( n = 3), Kentucky ( n = 3), Mississippi ( n = 5), or South Carolina ( n = 7). The sample only included participants from these particular states due to the unique context they provide, as well as exploring how identity as a Southerner may influence collegiate fanship and fandom. Each of these states house at least two major Division 1 NCAA collegiate athletics department, while also not housing any major-league-level professional sports. Thus, participants were more likely to identify with collegiate sports than those living in a region with a professional franchise. Results informed Social Identity theory, and indicated that there are a number of different factors that lead to the origination of collegiate fanship and fandom. Many of the factors deal with family ties, geography, and feeling a sense of belonging.