Analyzing the Presence of Homosexually- Themed Language Among Association Football Fans in the United Kingdom

Author:

Cleland Jamie1ORCID,Cashmore Ellis2,Dixon Kevin3ORCID,MacDonald Connor1ORCID

Affiliation:

1. School of Management, University of South Australia, Adelaide, SA, Australia

2. Aston University, Birmingham, United Kingdom

3. Northumbria University, Middlesbrough, Redcar and Cleveland, United Kingdom

Abstract

This article is based on the views of 2,663 association football fans, collected via an online survey from March 2020 to April 2020, regarding the presence of homosexually-themed language at men’s professional football matches across the United Kingdom. The results indicate that whilst 95% would support a gay player at their club, 41% have heard language they interpret as malicious or toxic, while 37% believe it is not intentionally hostile and ascribe it as playful and humorous banter. The article subsequently addresses what appears to be a paradox: football fans challenge popular accusations that they are homophobic but also recognize the presence of homosexually-themed language that emphasizes heteronormativity, irrespective of how it is interpreted by other fans.

Publisher

SAGE Publications

Subject

Social Sciences (miscellaneous),Communication

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