The Power of Emotional Engagement: Tamil Television Serials as a Trail to Enhance Well-being and Successful Ageing among Older Adults

Abstract

Tamil television serials have the potential to elicit a wide variety of emotions in viewers. Emotional control and expression change as individuals age, and this change is interrelated in various ways. Positive or negative emotions, when put into practice by regulating the emotions associated with health, can result in an increase or decrease in lifespan during successful ageing. This study explores the relationship between emotional well-being and prosperous ageing in Tamil television serials among older adults. An exploratory method was adopted to understand the connection between Tamil television serials and emotional well-being for successful ageing in Tamil Nadu (a southern state of India). Fourteen older adults over 50 who watch Tamil television mega-serials from Tamil Nadu were recruited for in-depth interviews. Three themes emerged from the thematic analysis: emotional connection, life satisfaction, fortitude and ageism among older adults. The findings suggest that Tamil television serials provide emotional engagement, companionship and life satisfaction for older adults, contributing to successful ageing.