Does a Share Name Change Have an Impact on the Pricing Efficiency of the Share?

Author:

Long Yue’e1,Su Wunhong23ORCID,Tan Yufan1

Affiliation:

1. Shantou University, Guangdong, China

2. Hangzhou Dianzi University, Zhejiang, China

3. Krirk University, Bangkok, Thailand

Abstract

This study examines the association between the pricing efficiency of individual shares during the post-period and the pre-period of renames, substantive renames, and those with non-substantive renames. Based on a sample of 567 firms in the Chinese A-share market, this study finds that the pricing efficiency of individual shares is significantly higher during the post-period than during the pre-period of a renaming announcement. Moreover, the results are robust to controls. In addition, the results are consistent with the argument that the firms experiencing substantive renames are more inclined to involve the firm-specific information content. JEL classification: M41, G32, G12, G34, M21

Funder

Zhejiang Office of Philosophy and Social Science

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

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