Thinking-Aloud About Stereotypical Mainstream and Opiate-Dependent Lifestyle Images

Author:

McLeod Andrew1,Ogden Jane1

Affiliation:

1. University of Surrey, Guildford, UK

Abstract

Participants (6 male, 4 female) on a methadone maintenance program completed a Think-Aloud procedure while viewing two stereotypical picture sets depicting opiate-dependent and mainstream lifestyles. Discourse analysis indicated that participants used two different discourses: a stereotype-affirming defensive discourse, which involved affirming the negative and positive stereotypes regarding opiate-dependent and mainstream lifestyles, and a stereotype-refuting defensive discourse, which involved refuting negative opiate-dependent stereotypes while constructing mainstream lifestyles and members negatively. We argue that both discourses fit within a grander discourse concerning normalization with participants’ speech functioning to defend them from being negatively stereotyped by making them “normal” members of society.

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

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