Travelers’ Attitudes Toward Mobile Application–Based Public Transport Services in Lahore

Abstract

Many cities in developing countries are facing challenges of providing quality public transport facilities to the public. The demand-responsive transport (DRT) initiatives in some cities have helped in providing transportation alternatives to the travelers, and in filling the gap between demand and supply. Recently introduced DRT initiatives in Lahore included the mobile app-based Airlift and Swvl bus services. This article is aimed at evaluating the travelers’ attitudes toward mobile application (app)–based DRT services in Lahore with the help of a questionnaire survey. A questionnaire was designed consisting of travelers’ personal and travel information and their perceptions on selected attributes of Airlift and Swvl bus services. A total of 440 samples were collected through interviews. An exploratory factor analysis (EFA) revealed three factors of service quality, that is, Accessibility and Scheduling Attributes (ASA), Instrumental Attributes (IA), and Service Attraction Attributes (SAA). The results of Structural Equation Modeling (SEM) showed that the ASA, IA, and SAA are significant determinants of travelers’ attitudes toward the existence of Airlift and Swvl bus services in Lahore. These factors have strong correlations with travelers’ intentions to use Airlift and Swvl services in the future. The waiting time at a stop, travelers’ income, vehicle ownership, trip purpose, and profession are also significant in determining the travelers’ attitudes and preferences with app-based public transport services. These findings would be helpful for the service providers and transport planners for making appropriate policies to improve the quality of these services.