Examining Factors That Influence Learner Retention in MOOCs During the COVID-19 Pandemic Time

Abstract

Massive Open Online Courses have become a frequent platform for learners to acquire knowledge. This study aims to explore multiple factors influencing learner retention in MOOCs during the COVID-19 pandemic. To address this, we collected quantitative and qualitative data from questionnaires and qualitative data from interviews and then analyzed them through the Partial Least Square–Structural Equation Modeling to test 14 research hypotheses. The proposed research model and research hypotheses are empirically tested with 243 participants across the world. According to the results, support is found for all of the 14 research hypotheses. We confirmed 14 factors influencing learner retention in MOOCs. The result is beneficial for designers and manufacturers of MOOCs to improve the quality of the products and facilitate online or blended learning during this special time. It could also help students improve their learning experiences. Future research could examine influencing factors of learner retention in MOOCs with interdisciplinary cooperation.