Local Residents’ Attitudes Toward Reopening Inbound Tourism Amid COVID-19: A Study in Vietnam

Author:

Nghiêm-Phú Bình1ORCID,Phạm Hồng Long2

Affiliation:

1. University of Hyogo, Kobe, Japan

2. Vietnam National University in Hanoi, Vietnam

Abstract

This study examined Vietnamese local residents’ attitudes toward the reopening of their country to international tourists amid COVID-19 from March to April 2021. It began with a qualitative analysis of local residents’ opinions ( n = 240) to identify the factors that could affect their attitudes, then continued with a review of the literature to create a theoretical model. Finally, the study implemented a structured survey to collect quantitative data ( n = 412) to confirm the model. The outcomes revealed that “perceived vaccine efficacy” and “xenophobia” were two significant predictors of “attitude toward inbound tourism.” Implications of this study were then discussed.

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

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