Sustainability of Costume Appearance: Influence of Psychological and Social Values on the Bangladeshi Young Generation

Author:

Minhus SM1,Huie Liang12ORCID

Affiliation:

1. Jiangnan University, Wuxi, China

2. Wuxi University, Wuxi, China

Abstract

This study aimed to investigate the impact of values and numerous other social and psychological influences on the sustainability of costume appearance. According to the ideological basis of the social values theorem, information was gathered directly through current cognitive constructs, such as an individual’s opinions. Both internal and external influences of lifestyle on costume appearance are depicted within the research framework. An empirical survey was employed to collect data, including 239 respondents from 2 Fashion design universities. The analysis exhibits that internal and external values influence the Bangladeshi young generation’s costume appearance sustainability has a positive impact. It also shows, the social media factor has high significant values within this study context. However, from the psychological perspectives of costume appearance, shopping tendency, and fashion trend would have a moderate effect. Then, several future research directions can be drawn to improve the cross-cultural ideology on social and psychological values regarding costume appearance.

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

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1. Patriarchal Ideology, Andrew Tate, and Rumble’s Podcasts;3L The Southeast Asian Journal of English Language Studies;2023-06-27

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