Are all CSR Activities in Your SNS Authentic? The Antecedents and Outcomes of Consumer Perceived Authenticity of CSR
Author:
Affiliation:
1. Harbin Institute of Technology (Weihai), Weihai, China
2. ShinHan University, Gyeonggi-do, Republic of Korea
3. Incheon National University, Incheon, Republic of Korea
Abstract
Funder
Fundamental Research Funds for the Central Universities
Publisher
SAGE Publications
Subject
General Social Sciences,General Arts and Humanities
Link
http://journals.sagepub.com/doi/pdf/10.1177/21582440221139453
Reference65 articles.
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4. Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
5. Corporate social responsibility authenticity: Investigating its antecedents and outcomes
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