Advantages of Online Methods in Planning Research

Abstract

This article examines the effectiveness of using online survey methods in planning research. This study measured travel behavior and physical activity of office workers over a month period. An online travel diary, pedometer, and online survey were used to assess walking levels and transportation habits for office workers. A subset of the sample used a paper travel diary, which was used for comparison. Analysis of missing data was performed to explore implications of using online survey methods. Using online travel diaries and surveys to assess objective and subjective data can help to reduce recall bias, missing data, and greater flexibility survey administration.