A Link Between Human Resource Management Practices and Customer Satisfaction: A Moderated Mediation Model

Author:

Najam Usama1,Ishaque Sadia1ORCID,Irshad Saadia2,Salik Qurat-ul-ain1,Khakwani Maria Shams2,Liaquat Malka2

Affiliation:

1. Air University, Multan, Pakistan

2. The Women University Multan, Pakistan

Abstract

This study attempts to investigate the linkage of human resources management practices with customer satisfaction through intervening role of employee job satisfaction. The study also examined the moderating role of procedural justice between human resource management practices and job satisfaction. A conceptual model with four hypotheses was developed and two-source field data were collected from paramedical staff members and patients ( n= 228, dyads) working in the health care sector of Pakistan. Results indicate that full mediation where job satisfaction fully mediates between human resource management practices and customer satisfaction. Furthermore, moderated regression analysis also proved the significant moderating role of procedural justice between human resource practices and job satisfaction. The findings of the study provide useful insights to evaluate and improve human resource management practices for the wellbeing of the employees and to enhance the customer satisfaction.

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

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