Factor Influencing the Adoption of Big Data Analytics: A Systematic Literature and Experts Review

Abstract

In the current market landscape, enterprises face tremendous pressure to remain competitive and innovative to extend their businesses globally. Thus, a need exists for a new data analysis technique and a tool known as Big Data Analytics (BDA), which refers to massive data sets in light of their volume, velocity, variety, and veracity. Small and Medium Enterprises (SMEs) face challenges in obtaining and utilizing the knowledge derived from big data to make informed decisions regarding market selection and adopting appropriate internationalization strategies. These enterprises encounter resource limitations that hinder their ability to effectively acquire and implement big data insights for strategic decision-making in these areas. This systematic literature review aims to investigate the state of research on adopting big data analytics in SMEs. The study focuses on identifying key factors that influence the adoption of BDA. The study extracted 13 significant factors that are the highest influencers for BDA in SMEs. Those factors are top management support, training, relative advantage, it infrastructure, security, compatibility, complexity, adaptability, government it policies, competency, collaboration, digital transformation tools, and decision quality. The findings of this review are useful for practitioners, researchers, and decision-makers in understanding the factors that influence the adoption of big data analytics and the potential benefits and challenges associated with its implementation. Findings will shed light on the interplay between data governance and other factors influencing adoption, providing valuable insights for organizations seeking to establish robust data governance frameworks that support successful BDA initiatives.