Professionalization and Corporate Social Responsibility: A Comparative Study on German and US Job Requirements in CSR

Abstract

Given the steady interest in corporate social responsibility (CSR), this study explores the process of professionalization of CSR. Drawing upon the literature on ‘organizational’ professionals, explicit and implicit CSR, as well as varieties of capitalism, professionalization of CSR is explored in order to trace processes of explicitization and potential cross-national differences between the United States and Germany. In a comparative longitudinal study, we analyse job announcements in the field of CSR and find that although the hybridity of explicit and implicit CSR between the US and Germany is starting to unfold, job characteristics and job requirements in CSR in Germany and the US are still not the same. Our results suggest there is a more distinct trend in professionalization in the US than in Germany in terms of the manifestation of explicit CSR and that the institutional context is linked to how employers drive professionalization processes in non-traditional professions.