Portland's Green Building Cluster

Abstract

This study offers an initial exploration of the green building cluster in Portland, Oregon. Specific objectives include assessing how the factors identified in Michael Porter's “diamond” support the green building industry cluster in this region, describing the trends in terms of growth and expansion in the sector, and, where possible, providing quantitative data to document the impact of this industry cluster. The authors suggest that Portland has a robust and competitive green building cluster that is supported by many of the elements described in Porter's diamond—local and export demand, a critical mass of leading-edge firms, strong supporting institutions, qualified employees, and a robust supply chain. The study also identifies areas in need of additional support to realize the full potential for economic development in this cluster and offers an approach to mapping the green building cluster that may also inform analysis of other emerging sustainability clusters.