Affiliation:
1. Yale School of Management, Yale University, USA.
Abstract
The scope of this essay is broad — the dangers that much conventional management commentary represents for health care institutions and those who work in them. It emphasizes two themes in the hype and hyperbole of management talk about health care. The first is the character of the language used to describe health care arrangements — the ‘rhetoric of medical managerialism’ – a rhetoric that powerfully and misleadingly combines the jargon of modem management schools with the marketing hype of advertising. Second, it includes some observations about what this cautionary tale might mean for the daily work of those in health care.
Subject
Public Health, Environmental and Occupational Health,Health Policy
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献