Social Cognition and Written Communication

Abstract

Considerations of audience awareness are receiving increased attention in composition theory and pedagogy. Sensitivity to audience characteristics exerts demonstrable effects on composing processes and products. Audience awareness is often conceived as a unitary, global construct, however. In fact, the distinctly identifiable dimensions of social cognition include (1) subskills, (2) coordination of perspectives, (3) content domain, (4) content stability, and (5) audience determinateness. These dimensions and their components are discussed along with their interaction with composing processes. This multidimensional conception of social cognition provides a framework for further composition research and teaching.