For You? Using TikTok<sup>®</sup> to Teach Key Content-Reference-Cited by-同舟云学术

For You? Using TikTok^® to Teach Key Content

Published:2022-06-03 Issue:3 Volume:7 Page:226-235
ISSN:2379-2981
Container-title:Management Teaching Review
language:en
Short-container-title:Management Teaching Review

Author:

Middleton Stuart¹^ORCID

Affiliation:

1. University of Queensland, Brisbane, Australia

Abstract

As management educators grapple with the challenges of educating Gen Z cohorts (born 1997–2015) in and beyond an online COVID-19 environment, social media platforms represent potential teaching tools. TikTok® is one of the most popular global social media technologies with people aged under 25 and therefore has strong appeal for students. TikTok allows users to view and create short video content of 3 minutes or less for a range of purposes, including education. This review details how TikTok was used to complement other teaching approaches in an undergraduate Strategic Management course. The educational characteristics of TikTok are outlined, including its advantages and disadvantages as a management education tool.

Publisher

SAGE Publications

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

http://journals.sagepub.com/doi/pdf/10.1177/23792981221096871

Reference36 articles.

1. Al-Maroof R., Ayoubi K., Alhumaid K., Aburayya A., Alshurideh M. (2021). The acceptance of social media video for knowledge acquisition, sharing, and application: A comparative study among YouTube users and TikTok users for medical purposes. Allworks, 4415. https://zuscholars.zu.ac.ae/works/4415

2. Anderson K. E. (2020). Getting acquainted with social networks and apps: It is time to talk about TikTok. Library Hi Tech News, 2020(4), 7–12. https://doi.org/10.1108/LHTN-01-2020-0001

3. Balkrishnan V., Gan C. L. (2016). Students’ learning styles and their effects on the use of social media technology for learning. Telematics and Informatics, 33(3), 808–821. https://doi.org/10.1016/j.tele.2015.12.004

4. Barney J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108

5. Bell R. G., Filatochev I., Krause R., Hitt M. (2018). From the guest editors: Opportunities and challenges for advancing strategic management education. Academy of Management Learning and Education, 17(3), 233–240. https://doi.org/10.5465/amle.2018.0213

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How-To in Short-Form: A Framework for Analyzing Short-Format Instructional Content on TikTok;Technical Communication;2024-05-01

2. Technology Tools Are All Around Us to Help Our Teaching;Management Teaching Review;2024-01-17

3. The impact of TikTok as an educational tool on students’ performance: a multi-group comparison of international business classes in Peru and Colombia;Procedia Computer Science;2024

4. TikTok as an ‘angel’ or ‘demon’ learning tool in sport sciences education: A narrative critical review;Social Sciences & Humanities Open;2024

5. TikTok’s Influence on Education;Journal of Education, Humanities and Social Sciences;2023-02-07