Hypercapitalism: language, new media and social perceptions of value

Abstract

Using examples from contemporary policy and business discourses, and exemplary historical texts dealing with the notion of value, I put forward an argument as to why a critical scholarship that draws on media history, language analysis, philosophy and political economy is necessary to understand the dynamics of what is being called `the global knowledge economy'. I argue that the social changes associated with new modes of value determination are closely associated with new media forms.