Affiliation:
1. CITY UNIVERSITY OF NEW YORK
Abstract
In an institution undergoing basic structural reorganization, the development of a new website became a critical focus for discourse about the functions and values of the organization. Discourse analysis reveals a complex system of heteroglossic relations among the various viewpoints within the organization. Combined with semiotic analysis of the website development, it can help us to understand the role of a new medium of wide-scale communication in processes of organizational change.
Subject
Linguistics and Language,Sociology and Political Science,Language and Linguistics,Communication
Cited by
27 articles.
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