Digital resistance: Discursive construction of polarization and otherness in Oduduwa secessionists’ social media discourse

Abstract

This paper investigates the discursive strategies employed by Oduduwa secessionists to construct polarization and otherness on Twitter. Using the socio-cognitive approach to CDA combined with social media CDA, the study illustrates how socio-cultural and spatiotemporal contexts are embedded in digital performances of resistance. Findings show that the secessionists employ four main discursive strategies, namely: (1) vitriolic socio-cognitive labels and coinages; (2) generalization and ethnocentrism; (3) language of threat; and (4) use of Yoruba language to legitimize their resistance, accentuate their ideological stances, construct polarization and otherness, and do social mobilization. These strategies are achieved via discursive, linguistic, and stylo-orthographic resources made available by digital technology. The paper concludes that the discursive strategies employed by the secessionists do not directly reflect polarization but are simply constitutive of it.