Modelling Information Search Behaviour of Car Purchasers

Abstract

The objective in the study was to establish whether there was any relationship between certain information usage categories and four selected predictor variables namely (1) new or used car purchase, (2) other-than-white or white buyer, (3) male or female, and (4) first-time buyer or experienced buyer. Certain external sources of information (non-market dominated and market dominated) which are available to the buyer of a car and the development of a model of the probability of buyers using the source are investigated. The technique of ordinal logistic regression is assumed to be the appropriate modelling tool in this study where the response variables of interest are ordinal.