Facebook Band Director’s Group: Member Usage Behaviors and Perceived Satisfaction for Meeting Professional Development Needs

Abstract

The purpose of this study was to investigate participation in a Facebook social media community known as Band Director’s Group (BDG) through examination of members’ demographic profiles, self-reported usage behaviors, and perceptions about how group activity satisfies their professional development needs. Respondents to an online survey ( n = 336) reported near-daily interaction with BDG, with a notable trend toward lower average levels of contributing new content compared with relatively higher levels of passive and semipassive engagement such as reading and “liking” posts of other users.