The toponymy of sporting venues: A multinomial logistic regression analysis of football stadium names

Abstract

Extant scholarship on football stadium names is almost exclusively restricted to discussing naming rights deals as expressions of toponymic commodification. Departing from this rather strict focus, this paper sets out to examine the patterns of stadium names from a quantitative perspective that is based on a dataset comprising football stadiums from around the world ( n=1485). Drawing on this empirical material, the paper conducts a multinomial logistic regression analysis focused on determining the factors that influence a stadium’s name as: (a) being neutral (names carrying generic, local and/or descriptive connotations); (b) being political (names celebrating ideological values, historical dates and/or political personalities); (c) representing sports figures (names commemorating sportspersons, either former players or club officials); and (d) representing sponsorship (corporate names). The model points out that variations in stadium names are accounted for mostly by the football continental confederation, but are also influenced by a stadium’s features such as capacity, year of construction and the status of being a shared venue or designated as the national stadium.