The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games-Reference-Cited by-同舟云学术

The patriotism down under: Nationalized qualities and Australian media consumption of the 2016 Rio Olympic Games

Published:2017-07-07 Issue:3 Volume:54 Page:325-347
ISSN:1012-6902
Container-title:International Review for the Sociology of Sport
language:en
Short-container-title:International Review for the Sociology of Sport

Author:

Billings Andrew C¹,Scott Olan KM²,Brown Kenon A,Lewis Melvin¹,Devlin Michael B³

Affiliation:

1. The University of Alabama, USA

2. University of Canberra, Australia

3. Texas State University, USA

Abstract

A survey of 291 Australians before and after consuming varied levels of Olympic media revealed key relationships between national identity, psychological connections to the Olympic Games, and media consumption of the Rio Games. The desire for nationalized emulation significantly predicted televisual media consumption; and the desire for nationalized identification and protection significantly predicted both print and digital media consumption. Differential motivations for identifying with Australia, fan involvement, and media consumption all yielded significant relationships with connection to the Olympics as a whole. Theoretical and applied implications are delineated.

Publisher

SAGE Publications

Subject

Social Sciences (miscellaneous),Sociology and Political Science

Link

http://journals.sagepub.com/doi/pdf/10.1177/1012690217717945

Reference65 articles.

1. Segmenting soccer spectators by attachment levels: a psychographic profile based on team self-expression and involvement

2. Competing Separately, Medaling Equally: Racial Depictions of Athletes in NBC's Primetime Broadcast of the 2012 London Olympic Games

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