Men in Women Industrial Space: Male Hairdressers of Ibadan, Nigeria

Abstract

A definitive element of labor market is gender-based occupational segregation. Most previous studies on the subject of gender and labor have concentrated on gender mainstreaming and glass ceiling in formal economy with little attention to gender and informal economy. Hence, there has been very little attention to men venturing into female areas of traditional informal economy of Africa. This article, therefore, contributes fresh insights and interesting new knowledge on the emerging gender dynamics in contexts of Africa’s informal economy usually dominated by women. This article investigates men’s involvement in hairdressing, an area commonly considered as women’s jobs, the factors that led men to engage in hairdressing, the unique challenges male hairdressers face as a result of working in a female-dominated field, and their coping mechanisms. Qualitative and quantitative data gathered were analyzed through Content analysis (qualitative data) and Statistical Package for the Social Sciences (SPSS; quantitative data). Quantitative data were analyzed at univariate and bivariate levels. The results show that a large percentage of the customers prefer Male Hairdressers as they believe male hairdressers are good at the profession. Findings suggest the country’s high unemployment rate is, largely accountable, for men’s venturing into the Hairdressing Industry as an adaptive mechanism in complicated and precarious socioeconomic context and tidal system of social change.