How National Culture Influences the Speed of COVID-19 Spread: Three Cross-Cultural Studies

Author:

Huang Xiaoyu1ORCID,Gupta Vipin1,Feng Cailing2,Yang Fu3ORCID,Zhang Lihua4,Zheng Jiaming4,Van Wart Montgomery1ORCID

Affiliation:

1. California State University, San Bernardino College of Business and Public Administration, San Bernardino, CA, USA

2. School of Public Management, Nanjing Agricultural University, Nanjing, China

3. School of Business Administration, Southwestern University of Finance and Economics, Chengdu, China

4. School of Labor and Human Resources, Renmin University of China, Beijing, China

Abstract

The COVID-19 pandemic has affected 222 countries and territories around the globe. Notably, the speed of COVID-19 spread varies significantly across countries. This cross-cultural research proposes and empirically examines how national culture influences the speed of COVID-19 spread in three studies. Study 1 examines the effects of Hofstede’s national cultural dimensions on the speed of COVID-19 spread in 60 countries. Drawing on the GLOBE study ( House et al., 2004 ), Study 2 investigates how GLOBE cultural dimensions relate to the speed of the pandemic’s spread in 55 countries. Study 3 examines the effect of cultural tightness in 31 countries. We find that five national cultural dimensions – power distance, uncertainty avoidance, humane orientation, in-group collectivism, and cultural tightness – are significantly related to the speed of COVID-19 spread in the initial stages, but not in the later stages, of the pandemic. Study 1 shows that the coronavirus spreads faster in countries with small power distance and strong uncertainty avoidance. Study 2 supports these findings and further reveals that countries with low humane orientation and high in-group collectivism report a faster spread of the disease. Lastly, Study 3 shows that COVID-19 spreads slower in countries with high cultural tightness.

Funder

National Social Science Foundation of China

Publisher

SAGE Publications

Subject

Psychology (miscellaneous),Arts and Humanities (miscellaneous),Anthropology

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