Dispensing Nostalgia for a Price

Abstract

Indian culture, dispensed through colorful musicals of Bollywood, remains a common thread of emotional connection for the Indian diaspora spread around the globe in more than 100 countries. Indo-Fijian diaspora, unlike its counterpart in the developed nations where Indians migrated of their own choice, and often hold white collar jobs, is formed of a varied group that almost replicates India in the range of jobs they hold. Despite that similarity, old Indian diaspora remains missing from the Bollywood content that it consumes. This article, through data collected in the Fiji Islands, illustrates the concrete practices that Indo-Fijians engage in to access, and experience Bollywood.